Hi I’m Mike!
I’ve been doing Online Marketing for nearly 10 years, most of which has been in the Social Media space.
I’ve seen the rise and fall of MySpace and the emergence of mammoths such as Facebook and Groupon. I’ve worked on the agency side with countless top tier brands and have produced dozens of successful social media apps and campaigns resulting in millions of impressions and more importantly quality brand engagement.
The secret to my success, I feel, is in my approach: “Analytics Before Creative” – use existing analytics and metrics to craft a creative strategy that not only is impactful and innovative, but most importantly has measurable results. I work with clients to set relevant KPI’s before building creative strategies that work specifically to capture users’ social and behavioral data for effective targeting and optimization. I’m a hybrid creative and analytical thinker who is not afraid to speak his mind.
CREATIVE | STRATEGIST | PRODUCER
- Award winning creative marketing professional with a proven track record of profitably developing and executing successful online creative content and strategies for high profile brands.
- Thought leader with the ability to conceptualize, present, and produce innovative branded social experiences that engage millions of users.
- Analytical thinker with a strong interest in data-driven marketing strategies with measurable results.
- Results-oriented producer with a history of delivering projects on time and within budget – while expertly managing creative teams and stakeholders’ expectations.
- Versatile team player, self-starter, and communicator that can collaborate with and inspire creative teams to generate visionary work.
- Passionate learner with an entrepreneurial spirit.
EXPERTISE:
· Creative Ideation · Web Development · UI / UX Design
· Social Media Strategy · Online Media Strategy · Web Analytics
· Project Management · Client & Vendor Relations · Scheduling & Budgeting