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Rocket XL (Social Marketing Agency)
Director of Social Media Creative

Jan. 2007 to July 2010

  • Provided company-wide strategic leadership, coordination and execution oversight of social marketing initiatives across a number of brands such as: Unilever, EA, Activision, General Mills, TJ Maxx, Best Buy, Samsung, Focus Features, and more.
  • Conceptualized and produced new social media products/services that resulted in a 200% increase in revenues for the year 2007 and substantial growth every year after.
  • Developed a system to identify and communicate with online influencers, and measure online brand/product sentiment through data collection and content analysis.
  • Recruited and trained a social media research and analysis team to gather key market insights and brand/product sentiment that can be leveraged to craft effective content and strategies.
  • Developed innovative and compelling social media content and strategies to engage millions of users through multiple channels (i.e.: Facebook, Twitter, Email, Blog, Etc.)
  • Utilized market research and metrics to optimize and prioritize features that make applications and games more engaging, viral and profitable.
  • Managed vendors (offshore and onshore) and internal teams in delivering projects on time and within budget.


AdDynamix INC. (Online Advertising Network)
Account/Creative Services Manager

Dec. 2005 to Jan. 2007

  • Managed numerous online campaigns for high profile clients that resulted in renewed business and increased profitability for the company.
  • Worked with clients to define strategies, metrics, benchmarks and objectives for each campaign and its respective measures for success.
  • Collaborated with sales, media buyers and the traffic team to ensure that we deliver on the client’s expectations.
  • Leveraged online trends, and feedback to optimize media campaigns for success.
  • Produced eye-catching Interactive Ads from concept to completion.
  • Lead the development of all marketing materials for AdDynamix: media kit, video presentation, trade shows, brochures and various other marketing materials.


Hollywood Wizard LLC (Indie Movie Distributor)
Online Marketing Manager

July 2005 to Dec. 2005

  • Developed new online marketing strategies including: revamping website, email campaign and newsletter.
  • Web Producer for Ecommerce site for in-house DVD titles: www.dvdcolony.com.
  • Managed all multimedia operations: web design, video editing and encoding.


Sony Pictures Television (Sales & Marketing Dept.)
Assistant Video Editor

Oct. 2004 to April 2005

  • Collaborated with marketing and sales teams to create compelling sales promos.
  • Edited On-Air Video Promos for many top tier Television Shows.
  • Gained hands-on experience with performing under the fast paced environment of a large movie studio.
  • Managed SPT Video Library, and liaison for SPT video library and external sources.



· MS Project                                  · Microsoft Office Suite                         · Wireframing

· CMS Systems                             · Basecamp                                         · Copywriting

· Adobe Creative Suite                   · Google Analytics & DART                    · HTML, PHP, CSS